Behind the Lion: What’s with the Name?

“Lions like the animal, four like the number.” If I had a dime for every time I’ve said that phrase since we launched this company, I suspect the rest of the world would be out of dimes.

Image by Ashok Chakra via Flickr

Explaining our name is something that happens a lot – just about any time someone is first introduced to the brand. And I LOVE it. I love it because our name and our emblem was toiled over. It was carefully planned out to tell a story: the story of why we exist, the story of what we stand for and what we believe in.

Our business was born out of a non-profit in India. Specifically, a non-profit built for women’s empowerment and children’s advancement. It only made sense that we took our creative cues from the culture we were planted in.

The State Emblem of India is a depiction of four Asiatic lions standing back to back, facing outward. The lions represent four traits:

  1. Power
  2. Pride
  3. Confidence
  4. Courage

We adopted those four traits as pillars for our company. Pillars we believe should be accessible to everyone. Yet the marginalized among us often feel utterly powerless, deprived of pride, lacking in confidence and devoid of courage.


It’s tough being a woman in this world. All of us face our own unique challenges no matter who we are, where we live, where we’re going or where we came from. But we need each other. Women need women to find common ground, to connect, to build each other up and help each other succeed.

That’s why our emblem is designed with four independent lion heads, facinPrintg outward toward opportunity, but connected in the middle. Each one supporting the others, empowering the others.

We believe that women and children deserve to live empowered, to hold their heads high, to exude confidence and live courageously. Whether we are talking with a customer, a partner in our supply chain, or an artisan dying our silks, we aim to embody power, pride, confidence and courage in a way that is contagious. In a way that everyone who touches our brand wants to carry the message forward.

Sharing personal stories can be scary, but it’s also powerful. Comment below with your experiences with power, pride, confidence and courage. We would love to hear them!

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